Brand identity & character direction
Macfox
An electric-bike identity, with character. Design studies connecting a sharper visual identity, product presentation and a distinctive rider persona.
A recognizable
visual language.
The identity study brings an angular fox emblem together with a magenta accent and dark surfaces. The same elements carry through the stationery, apparel and product presentation.
From a mark
to a personality.
The character extends the fox idea beyond the logo. Ear-like shapes, riding equipment and the magenta-and-black palette connect the illustration to the brand direction.
My contribution
Brand and product visual direction, character development, and guidance for the design team during my consulting work at Esportlet. The work shown here is a selection of identity, product and character design studies.
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